Adaptive Selling: How to Succeed During Times of Disruption

The most common questions we have been asked by senior executives are; “What makes a top sales performer?” What makes certain people in a wide range of industries so successful at consistently winning big deals while others fail or only achieve sub-par outcomes? Is their success due to random chance, genetics, or do they simply do things differently from less successful salespeople?

We have researched those questions with sales leaders and top performers at our customers all over the world to understand what top salespeople had in common. This book is a summary of what we have discovered and is designed to help you, the sales professional, learn about and apply the key behaviors of top sales performers.


This book will show how the Adaptive-Selling approach uniquely integrates the following:

– The importance of properly managing relationships throughout the entire selling process.

– Where the most commonly used sales processes are best used including Spin Selling, Consultative Selling, Challenger Selling.

– How SOCIAL STYLE’s is a key tool for enhancing relationships and improving the effectiveness of all Sales Methodologies.

– This book takes SOCIAL STYLEs to places that you won’t find elsewhere including Messaging, Meeting Preparation, Decision Mapping, and Win Loss Reviews.

About the Authors:

John R. Myers is the Chairman and past CEO of TRACOM with more than 40 years’ experience in developing sales professionals and leaders around the globe. John is the author of numbers published books, articles and studies. His previous books include The Versatility Factor and The Ah Ha’s of Effective Relationships.David Collins is TRACOM’s President & CEO. With more than 30 years in training, development, and sales leadership experience, David has helped hundreds of sales organizations all over the world improve their sales performance. David is a frequent speaker and the author of numerous articles on training and performance topics. His previous books include The Social STYLE and Versatility Facilitator Handbook, and the Improving Sales Effectiveness with Versatility Guide.

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